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This website presents information graphics-led posters created to raise awareness of Scotland's commitment to meeting its net-zero emissions targets and highlights the challenges ahead in achieving this.
Achieving Net Zero came about after a long discussion in the summer of 2023 about the country’s energy crisis between friends Iain Morrison and James Njuguna. It quickly became clear that while there is a wealth of information on sustainability, renewable energy, and net zero, much of it isn’t easily accessible to the general public. This sparked the idea that a lecturer in communication design and an engineering professor could use information graphics to explain key concepts in a more engaging and accessible way. 
The posters cover a wide range of topics related to Scotland’s journey towards Net Zero 2045. They are designed to be displayed on a large scale, using bright colours and engaging imagery to draw attention while providing clear, concise, and relevant information. The aim is to grab viewers’ attention and encourage them to explore the content of each poster.
The people that are making decisions today regarding the countries future path will mostly be retired by 2045 and its our children who will deal with the choices that are made in the future.
For those wanting to delve deeper, each poster has a supporting page on this website. These pages provide links to all the research materials used in creating each poster, and helps viewers understand how each element fits into the bigger picture as Scotland moves towards its 2045 target (and the UK towards 2050). 
Posters displayed at the Sir Ian Wood Building, Robert Gordon University, Aberdeen Feb 2025.
In 2024 Consumer Scotland looked at the publics perceptions of and engagement with the transition to net zero. Three quarters of consumers stated they are generally concerned about climate change but less than a third (28%) said they knew a lot about what they need to do to help Scotland reach net zero by 2045. In 2022 Scottish Government held a survey to review how much knowledge the Scottish public had about climate change: “When presented with the term "net zero emissions", just under a third (30%) of the Scottish public say that they feel confident that they know what it means." It’s hoped that by creating the content on this website we can assist people to gain a more in-depth understanding of the country’s current use of fossil fuels and renewable energy resources so they are better informed on the huge wealth of information on the topic and its impact for Scotland for the coming years. If you would like to support the project please get in touch. Further reading: Consumer Scotland - Consumer perceptions of and engagement with the transition to net zero https://consumer.scot/publications/consumer-perceptions-of-and-engagement-with-the-transition-to-net-zero-html/#:~:text=Only%2028%25%20of%20our%20survey,targets%20are%20to%20be%20met. Climate change - public engagement: survey results 2022 https://www.gov.scot/publications/public-engagement-climate-change-scotland-2022/pages/2/ 
This project is a collaboration between Iain Morrison from Gray’s School of Art, Professor James Njuguna, School of Computing, Engineering and Technology, Robert Gordon University and the National Subsea Centre, Aberdeen.
Thank you to the following for their support with this project: Veronica Strachan, Bryan Snelling, Jemma Reynolds, David Rodger, Cameron Craddock, Josie Steed, Karen Cross, Eleane MacPherson, Anne Campbell, Mia Arkless, Julie Baghurst and Ewen McGillivray. |
LATEST NEWSAchieving Net Zero exhibition opens at Sir Ian Wood Building, RGU Campus 2025
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